About LifeXpan

Where LifeXpan began

Rudy Bianco, the founder of LifeXpan®, has come close to death four times — twice in serious accidents that fractured his spine in three places and cost him his memory. Recovering from them started a long journey of learning about cellular biology and its connection to the mind. Along the way he immersed himself in advanced techniques of mental and biological reprogramming, rebuilding his body and mind from the ground up.

In 2017, together with a team of doctors and entrepreneurs, Rudy co-founded one of Spain’s largest innovation communities, which organizes conferences and training events in health and wellness. He brings more than 15 years of experience in advertising and audiovisual production, and he is the author of five books on self-care, futurology and education.

Why NR PURO

NAD+ research has moved further in the last decade than in the century before it. We wanted a product that reflects that science honestly: 300 mg of nicotinamide riboside HCl in a single vegetable capsule, with 20 mg of L-leucine and nothing else you don’t need. One capsule a day. A clear label. No proprietary blends and no overpromising.

Made in Mexico, for North America

LifeXpan was born in Europe. For North America, NR PURO is manufactured in Mexico by N & N Products, and distributed in the U.S. by LIFEXPAN MEXICO S. de R.L. de C.V.

How we talk about supplements

• Transparent labels. Every ingredient and amount, disclosed.
• Honest claims. Supplements support your health; they don’t replace your doctor, a balanced diet or a healthy lifestyle. We don’t make promises we can’t keep.
• Real people. Email us anytime and someone on our team will answer.

Beyond the capsule

LifeXpan is part of a bigger idea: that taking care of your biology and expanding your mind go together. That’s why Rudy also created the Neurohacking® Method and CREADORES∞.